Artificial Intelligence (AI) and machine learning are transforming the field of marketing. Retargeting, social media sentiment analysis and contextual targeting are all techniques that leverage the power of AI and machine learning to create more engaging, more personalized, and more effective interactions with customers. Leveraging these techniques, however, often requires armies of engineers. dotData and our 100% data science automation platform can help.
Overview
Marketing With AI and Machine Learning
How AI Helps in Marketing
Successfully predicting buying behavior, whether in B2C or B2B markets is at the heart of modern marketing. dotData can help you accelerate the effectiveness of your marketing team by leveraging AI and machine learning to accelerate advance development of B2B campaigns and by identifying buyer criteria that are more likely to indicate an intent to purchase in B2C markets. With dotData’s 100% automated approach, your marketing team can leverage in-department “citizen data scientist” resources to make critical decisions in a fraction of the time.
Building successful AI and machine learning models typically requires teams of data scientists months to complete. The reality of most Automated Machine Learning (AutoML) platforms, however, is that they only help accelerate the smallest part of the process. dotData helps accelerate the time-consuming data prep and feature engineering work that is mandatory, and that takes up the vast majority of the time. Accelerate campaign decisions based on more reliable AI models that take days to complete instead of months.
Leveraging AI and machine learning models to make smarter, faster marketing decisions is a mandatory aspect of running a modern marketing organization. Most marketers have, at some point, leveraged AI and machine learning to perform some precise and very targeted work. Scaling AI and machine learning at a departmental-wide scale, however, often requires data science resources that are not available. dotData helps automate the full data science life cycle. We can help turn your marketing and BI analysts into “citizen” data scientists to help scale your data science practice.
In the post-GDPR world, the reality for all marketers is that it’s not enough to leverage AI and machine learning to impact the results of marketing campaigns and operations. Modern marketers must also be able to provide valid reasoning behind how they build AI models. dotData delivers the highest level of transparency, giving you full insights into how model creation so that you can provide the verifiable reasoning for your models, while also serving as the core foundation for messaging that resonates with your clients, because campaigns are based on inside knowledge of the models that drove them to connect with you.
Marketing AI and Machine Learning Use Cases
Computer-driven Advertising
Whether it’s identifying and advertising to digital prospects through your website, or using in-house data to connect with previous physical buyers, retargeting past clients and interested prospects has become one of the most effective means of targeting clients and converting them to customers.
dotData helps make the process of optimizing and targeting ad spend fast and efficient. Our full-cycle data science automation platform helps you leverage already available resources and turn AI and machine learning models around in days, not months.
Social Monitoring & Analytics
Whether it’s sentiment analysis or analyzing consumer-generated content (CGC) to more precisely target campaigns and PR efforts, machine learning, and AI models that leverage text analytics using data from social media networks is a must-have for any consumer-facing or large B2B organization.
dotData helps automate the process of building predictive models and of understanding consumer sentiment with a fully automated platform that can help you analyze social media signals on an ongoing basis.
Recommendation Systems
Building product recommendation systems can be a very effective means of converting visitors to clients.
Building effective recommendation systems using AI and machine learning, however, can be time-consuming and slow. Accelerate your AI and machine learning model development with the only fully automated data science platform available. dotData helps automate all aspects of the machine learning development lifecycle and reduces development times from months to as little as a few days.
Product Analytics
Modern marketing organizations are producing content at a record pace. Keeping track of that content, what works and what doesn’t work, and how it is resonating with clients, however, can be a daunting proposition.
Whether it’s understanding the effectiveness of campaigns before they start, or collecting feedback on products after through text analysis, dotData’s 100% automated machine learning platform can help you optimize your content message on a product by product basis to get the most from your marketing spend.
Pricing Optimization
Knowing what the “right” price is for any given market and condition can require much thinking.
dotData can help marketers accelerate that process by giving you the power to build predictive models that can take into account thousands of variables to help create informed and highly accurate predictions of how consumers will react to given pricing models. With dotData, you can model possible price changes quickly and provide the level of clarity in the structure of predictive models that your business users will understand and believe.
Customer Marketing
Whether the goal is increased customer engagement and driving upsell and cross-sell campaigns in B2C, or deepening relationships in B2B by leveraging Account-Based Marketing, the purpose of customer marketing is always to leverage customer-specific information to help drive customer-targeted campaigns.
dotData can help modern marketers make better use of the wealth of available customer data by helping your build predictive AI and machine learning models that will accurately predict who will respond and what offers are most likely to be effective. Best of all, because it’s 100% automated, you can do it in days.
The Right Product for the Right User
Start by selecting the product you need, based on your environment, your use-case and your need to “get dirty” with the details of your data science workflow.
dotData Enterprise:
AutoML 2.0 & Data Science Automation
Leverage a full GUI experience to automate as much of your data science workflow as necessary. Empower citizen data scientists and data scientists alike.
dotDataPy:
AutoML 2.0 in a command-line
Leverage a rich and scalable Python library that enables you to perform end-to-end data science tasks with just a few lines of Python code.
How dotData Helps Marketing Companies
Marketing has become a data-driven world. AI and machine learning models have become a must-have tool in the marketing arsenal to help create more productive, more precisely targeted campaigns that generate better results. dotData helps accelerate the process of creating marketing AI models and can shorten development times from months to just days.
Chief Data Officers
Get projects out of the lab
In a marketing-driven organization, the Chief Data Officer must balance a dual role. Providing the marketing team with the necessary insights to drive the creation of effective and impactful AI and machine learning models, while also maintaining a tight vigilance on data usage practices to ensure the organization stays in compliance with rules like GDPR and data privacy standards. dotData helps deliver on both fronts by letting you create AI and machine learning models quickly, and with more transparency than you have ever thought possible, so you can deliver on the requirement for effective predictive models, while also protecting consumer needs.
Chief Data Scientists
The tools your team loves, without headaches
Chief Data Scientists are under constant pressure to deliver. Unfortunately, the available resources in your data science lab are insufficient to produce the vast amount of AI and machine learning projects your marketing organization requires. dotData helps accelerate the process by automating the hardest part of the data science process – the last-mile ETL and feature engineering that often take months to complete. dotData allows you to reduce your AI and machine learning development lifecycles to days instead of months and helps you deliver on the promise of AI.
Chief Information Officers
Data science without the headaches
Supporting marketing efforts that leverage data science is a hard job for any CIO. How do you balance the almost never-ending need for new and improved machine learning and AI models from your marketing organization, with the limited data science resources of your company? With dotData, your marketing team can finally have the data science capabilities it needs, without straining your IT resources. That’s because dotData is the world’s only full-cycle data science automation platform. With dotData, your BI analysts can become active members of your data science initiatives by leveraging the only platform available that automates the entire data science workflow. Deliver on the requirements of your marketing organization, without having to hire an army of data scientists.
AutoML 2.0: Data Science Automation Accelerates Your Business
Scaling a data science practice is challenging, time-consuming, and expensive. With Automated Data Science, you can empower data analysts, software engineers, and BI professionals to build and benefit from predictive models. Through Data Science Automation, you can embed models into applications seamlessly, while freeing up the time of your data science team to be more productive.
BI & Data Analysts
Unlike traditional AutoML systems that require users with in-depth knowledge of data wrangling and constructing feature tables, dotData automates 100% of the data science process. With dotData and minimal training, your BI team and data analysts can quickly learn to contribute to your ML and Enterprise AI initiatives, freeing precious resources and accelerating time to market for your AI & ML initiatives.
Data Scientists
Data scientists spend 80% of their time in wrangling with data and constructing complex feature tables. By automating the entire workflow, you can liberate your data science team from the mundane tasks associated with data science and give them the power to provide tangible value to your business in a scalable, seamless manner that is not possible with hand-coded approaches or traditional AutoML platforms.
IT & Software
Integrating your AI and Machine Learning models into production environments is a crucial step in deriving value from your Enterprise AI projects. dotData gives your IT and engineering teams a seamless API-based integration model that enables Continuous Deployment and makes deploying and maintaining models fast and straightforward.
Executives and Line of Business
Giving executives and line of business leaders insights into the Machine Learning and Enterprise AI process provides the transparency and line of sight needed to keep projects moving and provide discernible ROI and value for the organization.
AutoML 2.0 Demo
Experience the power, speed, and ease of use of our AI-powered data science automation platform.